1. introduction
We want you to feel safe and secure at all times when visiting our website and shopping in our online store. That is why the protection of your data is a personal concern for us – the operator of this website, Saskia Rohn, hereinafter also referred to as “Saskia Rohn Equimero”, “Equimero”, “we”, “us” or “our”.
Responsible, transparent handling of your personal data (hereinafter referred to as “data”) is a matter of course for us. We strictly adhere to the legal requirements of the General Data Protection Regulation (GDPR) and other relevant data protection laws.
You can find out more in this privacy policy:
2. responsible body
The controller for the collection, processing and use of your personal data within the meaning of the General Data Protection Regulation (GDPR) and other applicable data protection regulations is
Saskia Rohn
Sole proprietorship “Equimero”
Eddesser Straße 1
31234 Edemissen
Germany
Phone: +49 (0)5176 555 46 28
E-mail: info@equimero.de
Website: www.equimero.de
Sales tax identification number according to § 27a UStG: DE365428517
Responsible local court: Braunschweig
3. data protection contact
You can contact us directly at any time with questions about data protection or to assert your rights (see section 9 of this privacy policy). If possible, please send your request with a clear identification of your person (e.g. order number, full name, e-mail address) so that we can assign and process it correctly.
Contact address for data protection matters:
Saskia Rohn
Equimero
Eddesser Straße 1
31234 Edemissen
Germany
E-Mail: kundenservice@equimero.de
4.1 Ordering from Equimero
When you place an order in our online store, you conclude a purchase contract with Saskia Rohn, Einzelunternehmen Equimero. So that we can fulfill this contract to your complete satisfaction, we need certain information that you enter in the appropriate form fields during the ordering process:
Purpose of data collection:
Name, billing and delivery address
We need this data to process and deliver your order. Your address will be passed on to the shipping company (e.g. DHL or another delivery company) to ensure delivery. You can find more information on this under point 5.6.
E-mail address
Your e-mail address will be used to send you the order confirmation and information about the shipment of your order. If there are any queries about your order, we can also contact you in this way. You will also receive an automatic returns confirmation in the event of a return.
If you choose the prepayment payment method, we will inform you by email of the outstanding amount and our account details.
Your email address will be used exclusively for order processing, unless you have also subscribed to our newsletter.
Date of birth
The date of birth is only required if you select the invoice payment method. In this case, we reserve the right to have a credit check carried out by an external service provider for risk assessment purposes. For this purpose, we will pass on your full name, address and date of birth to the respective provider.
Of course, we will obtain your express consent for this via a separate checkbox in the ordering process. You can find further information on this under point 5.2.
Payment information (e.g. credit card details)
For certain payment methods (e.g. credit card, PayPal), your payment details are passed on to the respective payment service provider in order to process the payment. You can find further information on this under point 5.3.
Note on customized products
Please note: Customized products made according to your wishes are excluded from exchange.
You expressly agree to this exclusion with every order – this consent is actively requested during the ordering process in the store.
By submitting your order, you agree that we may process your personal data for the proper processing of the order and store it in accordance with legal requirements – e.g. to fulfill warranty obligations or tax retention obligations.
Legal basis:
Your data is processed in accordance with Art. 6 para. 1 lit. b GDPR – to fulfill the contract.
The data will be automatically deleted after expiry of the statutory retention period (usually 10 years), unless there is another legal or contractual basis for further storage.
An earlier anonymization or blocking of your data is possible if there are no longer any corresponding obligations.
Contact us to delete your data:
Would you like to have your customer data deleted? Please send an e-mail with clear identification of your person to:
E-mail: kundenservice@equimero.de
Postal address:
Saskia Rohn
Equimero
Eddesser Straße 1
31234 Edemissen
Germany
4.2 Enquiries via customer service
If you have any questions, requests or suggestions, you can contact our customer service team at any time. You can reach us via the following communication channels:
So that we can process your request quickly and reliably – especially when it comes to information about a customer account or an order – we require certain information that we can use to verify your identity. When you contact us, we typically process the following data:
Your personal data will only be used to process your request and – if necessary – to verify your identity. Your data will not be passed on to third parties unless this is necessary for the fulfillment of an order (e.g. passing on to shipping service providers or payment providers – see point 4.3.4).
In individual cases, we may ask you for additional information in order to fully process your request – in particular for clear identification.
Note on WhatsApp use
Please note that when communicating via WhatsApp, personal data is processed via servers of Meta Platforms Ireland Ltd. By contacting us, you agree to the WhatsApp privacy policy. We recommend that you do not send any sensitive information via this channel.
Legal basis
Storage and deletion
We store personal data processed in the context of customer service inquiries for up to 10 years in accordance with statutory retention obligations for retailers. They are then automatically deleted. Earlier deletion or anonymization is possible if there are no longer any legal or contractual reasons for storage.
Objection to or deletion of your data
If you wish to object to the processing of your data or request deletion, please send a message clearly identifying yourself to:
E-mail: kundenservice@equimero.de
Postal address:
Saskia Rohn
Equimero
Eddesser Straße 1
31234 Edemissen
Germany
4.3 Advertising purposes
Advertising is only carried out via the following communication channels:
We do not use personalized advertising based on your purchasing behavior or profile. Your data will never be passed on to third parties for advertising purposes without your express consent.
4.3.1 Newsletter dispatch
You can subscribe to our free newsletter via our website. We will keep you regularly informed about news, offers and products from Equimero.
Data collected:
We use the double opt-in procedure for legally compliant registration.
Shipping via Brevo
Shipping takes place via:
Brevo (Sendinblue GmbH)
Köpenicker Straße 126
10179 Berlin
www.brevo.com
An order processing contract in accordance with Art. 28 GDPR is in place. Your data will only be used to send the newsletter and will not be passed on.
Legal basis: Art. 6 para. 1 lit. a GDPR (consent)
Deregistration & deletion
You can unsubscribe from the newsletter at any time:
After unsubscribing, your address will be completely deleted from the mailing list, provided there are no legal retention periods.
4.3. 2 Advertising by third parties (e.g. DHL)
We occasionally commission external advertising service providers such as DHL to send advertising materials to target groups that are not based on our own customer data. No personal data of our customers is transmitted or used in the process.
4.3.3 Competitions
If you take part in a competition organized by Saskia Rohn – Equimero – e.g. via our website, social media channels or the newsletter – we ask you to provide certain personal data. Depending on the type of competition, this may be as follows
We collect this data exclusively for the purpose of carrying out and processing the respective competition – in particular to notify the winner and to deliver the prize.
Please note the additional data protection information in the respective conditions of participation, which we publish separately for each competition. Data will only be passed on to third parties if this is necessary for the delivery of the prize (e.g. shipping service provider).
Legal basis: Art. 6 para. 1 lit. b GDPR (contract for the implementation of the competition)
In the case of optional consent for advertising use (e.g. newsletter registration in the competition form): Art. 6 para. 1 lit. a GDPR
4.3.4 Applications
If you apply for a position or collaboration at Equimero and send us your application documents, we will process your personal data exclusively for the purpose of the application process and in accordance with the GDPR.
You can send us your application by e-mail or post to the following address:
Saskia Rohn – Equimero
Eddesser Straße 1
31234 Edemissen
E-Mail: kundenservice@equimero.de
The scope of the data transmitted depends on you. This usually includes
Your data will only be viewed by persons who are directly involved in the application process. Your data will not be passed on to third parties. All those involved are obliged to maintain confidentiality.
Legal basis:
Storage and deletion
After completion of the application process, we will store your data for a maximum of 3 months in order to comply with any legal obligations (e.g. from the General Equal Treatment Act).
If you are hired, the application documents will be kept in your personnel file for the duration of the employment relationship and stored in accordance with legal requirements.
Your rights
You have the right to information, correction and deletion of your data stored by us. If you wish to object to the use or storage of your data, please send a message clearly identifying yourself to:
E-mail: kundenservice@equimero.de
Postal address:
Saskia Rohn
Equimero
Eddesser Straße 1
31234 Edemissen
Germany
4.3.5 Note on the possible integration of Google Maps
There is currently no active integration of Google Maps on our website. However, we reserve the right to use the map service Google Maps from:
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland
for displaying event locations, partner companies or future points of sale – e.g. as part of Equimero on Tour or for face-to-face appointments.
If we integrate Google Maps at a later date, this will be done via a data protection-compliant opt-in procedure. The map will then only be loaded once you have expressly consented to the processing.
When the Google map is activated, a connection to Google servers is established, whereby personal data (e.g. IP address, address entered, browser and location information) may be transmitted. It cannot be ruled out that servers in the USA will also be used.
Legal basis for the possible later integration:
Art. 6 para. 1 lit. f GDPR (legitimate interest in the user-friendly presentation of locations)
You can find detailed information on data processing by Google at:
https://policies.google.com/privacy?hl=de
If you do not wish to use Google Maps in the future, you can block cookies in your browser or refuse consent. In this case, map displays and route planning functions will not be available to you.
5. software for order processing & online store
Our online store is operated with the open source software WooCommerce. Data processing takes place exclusively on our own web server. There is no automatic transfer of personal data to third parties by the store system itself.
In the context of orders and customer accounts, we collect and process the following data in particular:
This information is used exclusively for contract processing, customer communication and legally required documentation.
Legal basis:
Technical log data (e.g. IP addresses) are stored for a maximum of 6 months in order to detect and document misuse. Data protection-relevant accesses are also logged centrally and stored for up to 12 months.
Your personal data that is processed as part of an order is subject to statutory retention obligations. As a rule, the retention period is up to 10 years after the end of the calendar year in which the purchase was made. After that, the data is deleted or anonymized.
If you wish to object to the processing or request early deletion, please send a message clearly identifying yourself to:
E-mail: kundenservice@equimero.de
Postal address:
Saskia Rohn
Equimero
Eddesser Straße 1
31234 Edemissen
Germany
5.1 Ratings
We appreciate every review that you voluntarily submit to us – whether in the online store, via Google or by e-mail.
Product reviews in the online store
In our WooCommerce store, you have the option of voluntarily submitting product reviews. You can decide whether your first name or a pseudonym is displayed. The ratings are publicly visible and are linked to the rated product on our website.
By submitting the rating, you agree that we may display it on the respective product page within the scope of our legitimate interest (Art. 6 para. 1 lit. f GDPR). You can revoke your rating at any time by contacting us – it will then be removed.
Reviews by e-mail
If you send us a review by email, we would be delighted to receive your feedback. We are happy to publish some of this feedback – with your consent – on our website, in the online store or in social media posts.
We only publish the first name and the first letter of the surname (e.g. “Laura W.”) to protect your identity.
The legal basis for this publication is your express consent pursuant to Art. 6 para. 1 lit. a GDPR which you give us when you send us your review. You can revoke this consent at any time. In this case, the rating will be removed immediately.
Google reviews
We also welcome reviews on Google. If you use this option, the publication takes place via the services of Google Ireland Ltd. independently of our website. We do not receive any personal data from Google, but only see publicly visible information that you have released yourself.
You can find further information on data protection at Google at:
https://policies.google.com/privacy?hl=de
5.2 Shipping service provider
We work with the shipping service provider to deliver your order:
Deutsche Post AG / DHL Paket GmbH
Charles-de-Gaulle-Straße 20
53113 Bonn
E-mail: impressum.brief@deutschepost.de
Web: https://www.deutschepost.de
together.
The following data must be passed on for delivery:
Legal basis: Art. 6 para. 1 lit. b GDPR (fulfillment of contract)
As Deutsche Post / DHL acts as an independent controller and is subject to postal secrecy, its data protection guidelines also apply to the processing of your personal data. You can find further information on this directly from Deutsche Post.
5.3 On-site search
We do not currently use an external search service provider such as Findologic. All search functions within our online store are based on the standard functionality of WooCommerce, which is operated on our own server. Personal search data is not passed on to third parties.
5.4 Apple Pay (planned for the future)
We are planning to integrate Apple Pay, a payment service of the:
Apple Distribution International
Hollyhill Industrial Estate
Hollyhill, Cork
Ireland
As soon as Apple Pay is activated, you can use your Apple device to pay with a card stored with Apple Pay. Personal data (e.g. transaction amount, order information, device ID) is transmitted to Apple in encrypted form for payment processing and to secure the transaction.
Legal basis:
Apple uses this data to improve Apple Pay and other services – in anonymized form.
Further information: https://support.apple.com/de-de/HT203027
5.5 Google Pay (planned for the future)
The integration of Google Pay is also in preparation. This is a service of the:
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland
Payment is processed via the Google Pay app on your device. Information about the transaction (e.g. amount, time, merchant location, description) is transmitted to Google and processed in encrypted form. Google only transmits a token (a transaction number) to us, but not your actual payment data.
Legal basis:
Google stores transaction data to improve the service. You can find more information on data protection at Google Pay at:
https://payments.google.com/files/privacy/new_privacy/GPPN_privacynotice_ZZ_de.html
6. cookies
6.1. What are cookies?
Cookies are small text files that are stored on your end device when you visit a website. They contain information with which the browser can be recognized when the page is called up again. Cookies serve various purposes – for example, the functionality of the shopping cart, the language setting or the analysis of user behavior.
A distinction is made between:
6.2. What do we use cookies for?
We use cookies to make your visit to our online store as pleasant and functional as possible.
Technically necessary cookies:
Functional cookies (optional, only with consent):
Analysis cookies (currently not in use):
We do not currently use any external analysis tools or tracking services that collect personal data. Should this be planned in the future, the data protection declaration will be expanded and a corresponding opt-in procedure will be implemented when the page is accessed.
Legal basis:
6.3. How can I prevent the storage of cookies?
You can control the use of cookies at any time via your browser settings. You have the following options there:
Note: If you deactivate cookies, our online store may no longer function fully –in particular the shopping cart and the login function may be restricted.
You can find further information in the help function of your browser.
🔐 Addition for section 6.2: Cookie categories and settings
Our website uses cookies and similar technologies, which are divided into three categories:
Necessary (always active – cannot be deselected)
These cookies and technologies are technically necessary for the operation of our website and therefore cannot be deactivated. They ensure basic functionality, such as
Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest in the functionality of the website)
Functional (optional – subject to approval)
These cookies enable us to analyze visitor flows and measure the performance of our website. This enables us to identify popular content and improve our offering accordingly. No personal profiles are created; the analysis is anonymous.
Examples:
Legal basis: Art. 6 para. 1 lit. a GDPR (consent)
Comfort functions (optional – subject to approval)
By activating convenience functions, you allow us to use tools such as Google reCAPTCHA, which protects our forms from automated bots. Your interaction (e.g. mouse movement, keystroke) is used to recognize whether you are a human – without you having to solve a CAPTCHA.
The processing may include personal user data, which may be transmitted to Google. You can find more information on this in section 8 of this privacy policy.
Legal basis: Art. 6 para. 1 lit. a GDPR (consent)
🛠 Cookie settings and revocation
You can adjust your cookie settings at any time via the cookie banner on our website or via the privacy policy. There you have the option of agreeing to individual categories or revoking them.
Please note: If individual cookie categories are deactivated, the functionality of our website may be partially restricted.
7. protection of personal data
The protection of your personal data is a matter of personal concern to us – after all, you should feel safe and in good hands when you visit our online store.
In order to protect your data from unauthorized access, loss or manipulation, we take appropriate technical and organizational measures that correspond to the current state of the art. This includes in particular
All personal data that you transmit via our website is encrypted (TLS/SSL). This prevents third parties from viewing or manipulating your data during transmission.
Our measures are based on the specifications from:
If you have any questions about the security measures at Equimero or would like further information, you can contact us directly at any time:
E-mail: kundenservice@equimero.de
Postal address:
Saskia Rohn
Equimero
Eddesser Straße 1
31234 Edemissen
Germany
8. rights of data subjects
If we process your personal data, you are a data subject within the meaning of the GDPR. You have the following rights vis-à-vis Equimero – Saskia Rohn:
8.1. Right to information
You can request confirmation from us as to whether personal data concerning you is being processed. If this is the case, you are entitled to the following information:
You also have the right to know whether personal data is transferred to a third country or to an international organization. In this case, you will receive information about suitable guarantees in accordance with Art. 46 GDPR.
8.2. Right to rectification
You have the right to request the rectification of inaccurate personal data or the completion of incomplete personal data. The correction will be made immediately.
8.3. Right to restriction of processing
You can request a restriction of processing under the following conditions:
If processing has been restricted, the data – apart from being stored – may only be processed with your consent or for law enforcement purposes. You will be informed before a restriction is lifted.
8.4. Right to erasure (“right to be forgotten”)
8.4.1. Obligation to delete
You have the right to request the deletion of your personal data if one of the following reasons applies:
8.4.2. Information to third parties
If your data has been published and deletion is required, we will inform third parties that you have requested the deletion of all links or copies of this data, taking into account the available technologies and the effort involved.
8.4.3. Exceptions
There is no right to erasure if the processing is necessary:
8.5. Right to information
If you assert a right to rectification, erasure or restriction against us, we will inform all recipients to whom your personal data has been disclosed – unless this involves disproportionate effort. You have the right to be informed about these recipients.
8.6. Right to data portability
You have the right to receive personal data that you have provided to us in a structured, commonly used and machine-readable format. You can also request that this data be transferred to another controller – insofar as this is technically feasible.
The prerequisite is that the processing is based on consent (Art. 6 para. 1 lit. a GDPR) or a contract (Art. 6 para. 1 lit. b GDPR) and is carried out automatically.
This right may not impair the rights or freedoms of other persons.
9. right of objection
You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation, insofar as this is done on the basis of Art. 6 para. 1 lit. e or f GDPR.
We will then refrain from processing unless we can demonstrate compelling legitimate grounds that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
Direct marketing:
If we process your data for direct marketing purposes, you have the right to object to this processing at any time – including to any associated profiling. After your objection, your data will no longer be used for advertising purposes.
You can also exercise your right to object by automated means using technical specifications (e.g. browser settings or opt-out cookies).
9.1 Right to withdraw consent
You have the right to withdraw any consent you have given us under data protection law at any time. The revocation is only effective for the future – the legality of the processing carried out until the revocation remains unaffected.
9.2 Contact to assert your rights
To exercise your rights as a data subject (e.g. information, rectification, erasure or objection), you can contact us directly at any time:
Saskia Rohn – Equimero
Eddesser Straße 1
31234 Edemissen
Germany
E-Mail: kundenservice@equimero.de
We will process your request as quickly as possible – confidentially and in accordance with the GDPR.
9.3 Right to lodge a complaint with a supervisory authority
If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority.
The competent authority is in particular the authority in the federal state of your habitual residence, your place of work or the place of the alleged infringement.
Saskia Rohn Equimero is responsible for us:
The State Commissioner for Data Protection of Lower Saxony
Prinzenstraße 5
30159 Hannover
Postal address: Postfach 2 21, 30002 Hannover
Telephone: +49 (0)511 120-4500
Fax: +49 (0)511 120-4599
E-mail: poststelle@lfd.niedersachsen.de
Web: https://www.lfd.niedersachsen.de
10. amendment of this privacy policy
We reserve the right to update this privacy policy from time to time so that it always complies with current legal requirements or to implement changes to our services in the privacy policy – e.g. when introducing new services or technologies.
11. hosting
Our website is operated by an external hosting service provider within the European Union. The hosting provider provides us with infrastructure and platform services, computing capacity, storage space and security services that are necessary for the operation of this online offering.
The following data is automatically processed as part of the hosting services:
This data is technically necessary to display our website correctly and to ensure stability and security.
Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest in secure, stable website operation)
An order processing contract has been concluded with the hosting provider in accordance with Art. 28 GDPR.
12. social media appearances
We maintain publicly accessible profiles on social networks. The individual platforms process your personal data under their own responsibility under data protection law.
The following providers enable us to contact customers, interested parties and followers, share content and respond to messages and comments. We would like to point out that personal data may also be processed outside the European Union. This may entail risks for the data subject (e.g. more difficult enforcement of rights).
The processing of personal data is based on our legitimate interest in effective communication and a modern online presence in accordance with Art. 6 para. 1 lit. f GDPR. If you yourself are a user of the respective platform, the processing is also carried out on the basis of the user agreement with the respective provider (Art. 6 para. 1 lit. b GDPR).
Responsibility pursuant to Art. 26 GDPR
Insofar as we receive statistical evaluations or interactions with you via our social media pages (e.g. comments, likes, messages), we are jointly responsible with the respective provider.
You can reach our profiles at the following providers:
12.1. Instagram
Provider: Meta Platforms Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour
Dublin 2, Ireland
Privacy policy:
https://privacycenter.instagram.com/policy
12.2. Facebook
Provider: Meta Platforms Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour
Dublin 2, Ireland
Privacy policy:
https://www.facebook.com/privacy/policy
Notes on joint responsibility (Page Insights):
https://www.facebook.com/legal/terms/page_controller_addendum
13. integration of YouTube videos
Videos from our official YouTube channel are embedded on some pages of our website. The provider is:
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland
The integration takes place in the so-called “extended data protection mode”, which, according to YouTube, means that no information about visitors is stored as long as the video is not actively played.
A connection to the YouTube servers is only established when you start a video. Your IP address is transmitted and cookies can be stored on your device. If you are logged into your YouTube account at the same time, YouTube can assign your surfing behavior to your personal profile. You can prevent this by logging out before playing the video.
Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest in an appealing presentation of our content)
You can find more information in Google’s privacy policy at:
https://policies.google.com/privacy?hl=de
